Across industries, digital transformation has become a strategic priority rather than a technology upgrade. Yet it often fails for reasons unrelated to software itself; implementation stalls not because organizations lack tools, but because they struggle to translate those tools into new ways of working. As
McKinsey highlights, an estimated 70% of digital transformation initiatives fall short of their objectives due to organizational misalignment and adoption challenges rather than technical failure.
This gap between ambition and execution has been especially visible in the markets we operate in, where enterprises and public-sector organizations are asked to modernize complex workflows, connect fragmented systems, and redesign decision-making processes — all while maintaining compliance, continuity, and service delivery.
Reports from the World Economic Forum show that
modernization pressures affect both public and private organizations as they pursue more data-driven, integrated operating models This context closely aligns with Azerbaijan’s national strategy for digitalization and open data, which places increasing emphasis on building smarter, more transparent, and more efficient public services. Within this framework, public institutions are encouraged to modernize service delivery, improve interoperability between systems, and make data more accessible for informed decision-making. By supporting these priorities through AI-enabled services, integrated platforms, and scalable digital solutions,
Smart Solutions Group helps public organizations translate national digital ambitions into practical, operational improvements that enhance service quality while maintaining compliance and continuity.
These shifts are driving a growing preference for
product-led models, where scalable digital products — rather than custom projects — serve as the foundation for modernization. As MIT Sloan Management Review explains in its analysis of how organizations compete on platforms, modular product architectures allow companies to create value through interconnected systems, shared data, and phased adoption rather than one-time implementations.
Procure.az was built with a modular product architecture in mind, enabling organizations to adopt only the capabilities they need while remaining flexible enough to scale over time. This approach allows us to provide the same core product to companies of varying sizes and backgrounds, without forcing a one-size-fits-all implementation. In practice, organizations can start with a single capability, integrate it into existing environments, and expand usage as needs evolve.
For
Smart Solutions Group, this thinking has shaped how products are designed and managed, enabling enterprises and public-sector organizations to move toward sustainable transformation without disrupting ongoing
operations.